PRESS RELEASE: SHIFT Awards celebrate sustainability in the housing sector

November 9, 2018

Over 200 housing and sustainability professionals came together on 8 November in central London to celebrate outstanding achievements in sustainability at the SHIFT Awards 2018, the sustainability awards for the housing sector.

Celebrating its 10th anniversary, this year’s SHIFT Awards were bigger and broader than ever, recognising the achievements of SHIFT accredited landlords and the wider housing sector. The finalists and winners represented an outstanding commitment to sustainability and performance by taking a lead in sustainability and in delivering quality affordable homes.

A wide variety of projects were showcased across 10 categories and a Dragons’ Den, presented by Rob Deering, in new categories such as ‘Sustainability Campaign of the Year’ and the highly coveted ‘Sustainable Housing Provider of the Year’.

2018’s SHIFT Accreditation was also announced for landlords that underwent sustainability assessment and benchmarking. Broadland Housing Group was celebrated as this years’ top sustainability performer while Islington and Shoreditch Housing Association was recognised as the smallest housing association to achieve Gold accreditation.

The finalists represent the best in the sector in terms their commitment to building a better housing future by delivering quality affordable homes through lean and sustainable businesses.

Headline sponsor Hastoe Group’s Chief Executive Andrew Potter said: “It’s a pleasure to be sponsoring the 2018 SHIFT Awards. Hastoe’s vision is ‘building sustainable homes in sustainable communities’ and so it’s entirely appropriate that we should support the celebration of sustainability in the wider housing sector.

“As the finalists and winners show, there are so many benefits to sustainable housing; from cutting carbon emissions to reducing fuel bills for residents and alleviating fuel poverty. Many congratulations to all the finalists and to Sustainable Homes for hosting another fantastic awards ceremony.”

The SHIFT Awards are uniquely dedicated to recognising sustainability in housing and in the supply chain. As the only awards celebrating sustainability in housing, they play a vital role in championing excellence and rewarding a commitment to put people and the environment at the heart of home building.

SHIFT Awards 2018 winners

Sustainability Strategy of the Year

Winner: Incommunities

Incommunities’ sustainability strategy was very impressive for both its breadth and its detail. Targets spanned from increasing wildlife habitats to reducing flood risk. The detailed actions and estimated budgets were particularly good to see.

Sustainability Campaign of the Year

Sponsored by Mitie

Winner: Home Group

Home Group’s inspirational sustainability campaign is built around educating staff and customers, and ensuring continual environmental improvement. Their tireless work has led to an 82% fall in paper use and more than a 30% drop in energy usage.

Resident Engagement Project on Sustainable Living

Sponsored by 24 Housing

Winner: Optivo | Energy Advisory Service for Optivo Residents

Optivo’s energy advisors helped over 850 residents with energy and water savings over the past year. The judges thought that this was a well-conducted initiative that should lead to significant carbon and financial savings.

Highly commended: Catalyst | Havelock Project

Sustainable New Build Project of the Year

Sponsored by energystore

Winner: Catalyst

The judges were very impressed by the place-making focus of Catalyst’s major regeneration scheme. So far over 300 of the 919 homes have been built, alongside extensive community consultation. The homes are energy efficient, climate resilient and promote biodiversity, contributing to a healthy, sustainable urban environment.

Highly commended: REACH Homes

Sustainable Retrofit Project of the Year (under 50 homes)

Sponsored by Osboner Energy

Winner: Melius Homes, Studio Partington, Nottingham City Homes, Nottingham City Council, EnergieSprong UK | UK’s first energiesprong pilot

This exciting scheme has brought together a number of organisations to pilot the Energiesprong model for deep retrofits. The homes have seen an 80% reduction in carbon emissions. The judges thought this was a great example of how a small retrofit can have a major impact.

Highly commended: Coastline and Kensa Heat Pumps | Coastline and Kensa’s shoebox heat pumps, a first for Cornwall

 Sustainable Retrofit Project of the Year (over 50 homes)

Sponsored by Aereco

Winner: WM Housing Group, Coventry City Council, Lovell Partnerships | Regeneration of Manor Farm Estate

 This excellent retrofit programme has displayed wide-ranging benefits, from fuel poverty reduction and higher customer satisfaction to energy and water savings. Great cooperation and comprehensive monitoring has led to fantastic quantified impacts.

Highly commended: Beckmill Court, Fortem 

Sustainability Team of the Year

Winner: Mulalley

Mulalley’s team has worked hard to embed sustainability across the organisation’s offices and operations. Their diverse projects have spanned from renewable energy installations to tree planting and carbon offsetting, benefitting staff, local residents and the wider environment alike.

Highly commended: Incommunities 

Sustainability Leader of the Year

Winner: Ralph Retallack, Coastline Housing

The judges were impressed by Ralph’s commitment to energy efficiency in the housing sector. Dedicated to reducing fuel poverty, Ralph has helped to secure over £4 million of funding for energy efficiency and heating improvements.

Sustainable Housing Provider of the Year

Winner: Catalyst

Sustainability forms a core part of Catalyst’s social purpose. It has set ambitious targets for energy efficiency, responsibly sourced materials and waste reduction among other areas. The judges appreciated the holistic approach to sustainability and robust monitoring.

Highly commended: Optivo 

Most Improved SHIFT Landlord

Winner: Cartrefi Conwy

In their second ever SHIFT assessment, Cartrefi Conwy achieved an impressive score improvement of over 23 points. This was down to great performance across a number of key areas, including home water use and new build sustainability.


Media Contacts

Joana Malato, Marketing & Communications Manager, Sustainable Homes, 020 8973 0405 or

Notes to editors

  • The SHIFT Awards are the sustainability awards for the housing sector recognising outstanding sustainability projects and achievements that have made an impact in the sector.
  • The awards took place on 8 November at The Brewery in London
  • SHIFT is the sustainability standard for the housing sector and is provided by Sustainable Homes. It is an independent assessment and accreditation scheme that demonstrates organisations are delivering against challenging environmental targets.
  • Achieving SHIFT accreditation is evidence that an organisation is not only committed to improving sustainability, but is backing its words
  • with action. SHIFT drives change by providing organisations with recommendations for improvement and comparing their performance against their peers. SHIFT helps organisations improve the quality of life for their residents and staff through higher quality homes and offices.
  • Sustainable Homes is a not-for-profit consultancy and research body; providing advice and assistance to the housing sector.
Joana Malato

Joana Malato